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The Methods Behind Design, Align, Deliver


"Everything is designed.  Few things are designed well."
  - Brian Reed

A high functioning Design requires answers to five fundamental questions.  Does your organization have solid, meaningful answers to all of these questions on the left? 

If not, you are already severely limiting your ability to be be a high performing organization.

My methods and tools help organizations develop high impact answers to all of these questions.  These answers are the key drivers to long term, sustainable success.  This means that all answers must pass my Four Cs test.

Are the answers to the "Fundamental Five" questions:

1. Clear
2. Concise
3. Connected
4. Committed

If your are interested in talking more about your Design, I can be reached at 804-814-9921 or at  Let's start the discussion!



"I can't change the direction of the wind, but I can adjust my sails to always reach my destination."  - Jimmy Dean

The Design Phase made sure we have a clear vision and other key fundamentals around leadership, culture and differentiation.  The Align phase focus on creating an organizational environment that has key components connected and moving in the same direction.

A key difference in my method is that organizational structure and infrastructure are not even discussed in we are clear on design and we have created strategies and core processes that will support the vision.  Now we can develop a "people" structure and an infrastructure that enables success.

Too many times, organizations start creating or changing organizational charts BEFORE there is any clarity on vision, culture, strategy and the differentiators needed for success.  This usually results in structures that prevent success vs. facilitating it.

The final piece to the align phase is our first glimpse at accountability.   Clearly defining success and how to measure it is critical.  This is much more than just financial measures.  It's understanding the leading and lagging indicators of your operation and how they are connected.  It's also communicating them in a way that everyone can understand.

Finally, it setting clear expectations as to desired results and how the connect to the overall vision.

At this point, we've created an environment that is conducive to achieving long term, sustainable success.  Now ....................let's get to work!!

If your are interested in talking more about the keys to intentional alignment, I can be reached at 804-814-9921 or at  Let's start the discussion!



"Ideas are easy.  It's the execution of ideas that really separates
the sheep from the goats." -Sue Grafton


The "Deliver" phase is all about the discipline to execute on a day-to-day basis.  These daily efforts must be connected with intention to the "Design" and "Align" phases

This all revolves around people.  The intentional hiring, developing and retaining of people who fit your intentional design and align with your needs regarding:

  • Values
  • Attitudes
  • Motivations
  • Skills
  • Competencies

If you continuously do this well, you will:

  • be intentionally innovative
  • complete the right initiatives
  • be committed to delivering results by holding each other accountable

If your are interested in talking more about the discipline to deliver desired results, I can be reached at 804-814-9921 or at  Let's start the discussion!